Ingrid Bayer

Last week a woman turned fifty-two. A total of rorty-three people wished her happy birthday. Every one of them found out from a notification, not a memory, and most clicked "Happy birthday!" without opening her profile, without wondering how she actually was, without a single thought crossing their mind beyond the prompt in front of them. She told me later that it was the loneliest birthday she'd had in years, and she'd had more messages than ever. That's not a technology problem. That's a...

Ask a woman who she is, and watch what happens. She'll tell you she's a mum. A wife. A daughter. Maybe a business owner, or the one who holds the family together, or the one everyone calls when something's gone wrong. The list comes quickly, because she's said it a hundred times before. But ask her again, underneath all of that, who is she, really, and something shifts. The pause gets longer. The certainty goes. It isn't that she doesn't know the answer. It's that she's misplaced the...

Ingrid Bayer is an Australian entrepreneur, thought leader and unapologetic champion for women who find themselves standing at a crossroads later in life. After decades of navigating the pressures of work, family and the relentless expectation to “hold it all together”, Ingrid discovered that the real transformation begins when everything starts to fall apart.